1. Your ads get read more because Paid ads "Float" to the top of the sections they are in. Free ads scroll down as new ads come in, and eventually "fall off" the bottom of the section.

2. Paid ads are editable, so you can add new items and change the picture - on-line - with our Ad Edit page. You can do as the experts advise, and test, test, test - and see the results immediately in click-thrus!

3 .It's just like having your own website in a high-traffic zone, without the hassles. We expect 12 million page views from over 300,000 visitors in Feb of '00, and it's going up!

4. Paid ads get Indexed automatically by the spiders of some major search engines, giving them more visiblity and more visitors -- and youi can submit the URL of the ad to other search engines.

5. Paid ads give you options like BIG RED TITLES and other attention-getting devices, like BLINK.